Nigo is a popular Japanese fashion designer, but he has also earn notoriety as a DJ, record producer and entrepreneur, of which he is best known for his creation of the urban clothing line A Bathing Ape, otherwise known as Bape. In spite of his excessive spending habits, Nigo has a current estimated net worth of $35 million.
The fashion career of Nigo had humble beginnings as a small store with a few Bape t-shirts and camouflage hoodies, which soon became trendy among adolescents and teenagers. As Nigo began to gain success, he released the Bapesta, which quickly became the “epitome of collectible footwear,” according to Jonathan Ross, an English television and radio presenter, film critic, and actor.
The exclusivity of the clothing line adds to the worldwide appeal, making it difficult for American consumers to get their hands on the merchandise. The only store the Nigo has in American is located in New York, since the Los Angeles location shut its doors in 2010. Nigo’s success in the fashion industry earned him the 2005 Style Award as part of the MTV Asia Awards. His fashions have been worn by popular rap and hip hop artists, like Pharrell Williams and Kanye West. In spite of this great success, Nigo actually speaks very little English, requiring a translator for many interviews.
While Nigo spends much of his time developing and expanding his brand, he is also the DJ to the Japanese musical group, Teriyaki Boyz. Nigo presently resides in Los Angeles, California.